New-Age Indian Brands Giving Couture a Fresh, Wearable Spin

There’s a quiet shift unfolding in the world of Indian couture, one where movement matters as much as craftsmanship, where softness holds power, and where clothing becomes a canvas for emotion. Today’s designers are redefining what festive and occasion wear can look like: lighter, more fluid, deeply expressive, and rooted in a sense of self. These are collections that invite you to feel, to move, and to celebrate not just an event, but your presence in it.

Here are some thoughtfully crafted collections that balance ease with elegance and emotion with artistry.

Roohrang by Shasha Gaba

Shasha Gaba’s new collection, Roohrang, is all about finding beauty in nature. From blooming flowers and green fields to colourful skies and sunlight, each outfit reflects these soft, peaceful elements. Compared to her past collections that had more structure and heavy work, this one feels lighter, easier, and more flowy.

The designs include pretty floral and leaf patterns, soft shimmer like morning dew, and gentle colour fades inspired by the sky. The colour palette is dreamy from deep blues (Blue Blossom) and soft pinks (Blush Blossom) to warm gold (Honeydrop), fresh greens (Moss Mirage), and bold ombrés (Scarlet Desire).

Fabrics like silk, georgette, organza, and satin give the outfits movement and elegance. The collection includes lehengas, sarees, gowns, kurta-sharara sets, and cape styles perfect for festive days or evening celebrations.

Roohrang brings together comfort and beauty, making each piece easy to wear yet full of charm.

Price- On request

Available- https://www.instagram.com/shashagabaofficial/?hl=en

 Spring Summer Collection by Howevere

Howevere’s debut collection is all about making couture feel easy and wearable. It blends high-fashion detailing with designs that fit right into real life. Every piece is made for the modern woman, someone who wants to look polished without feeling overdone.

The collection moves between two moods: gentle linen in pastel tones for day, and bold eveningwear with sharp cuts, shimmer, and sculpted silhouettes for night. Fabrics like crepe, linen, tulle, and satin are chosen for their ability to hold shape yet move fluidly just like the modern woman the brand designs for.

With Howevere, luxury dressing is no longer reserved for grand occasions. It’s couture made to move with you, feel effortless, and fit seamlessly into real life.

Price- On request

Available- https://www.instagram.com/howevere.official/

 Alchemy of Love by Nishtha Bansal

Alchemy of Love collection inspired by Gustav Klimt’s iconic painting The Kiss, the collection is a celebration of love’s power, vulnerability, strength, and transformation. The collection reflects everything I felt from the painting — the depth of passion, the fragility of love, and its enduring strength. It’s about making love physical, tangible, and something to be worn.

Nishtha’s thoughtful design process is visible in every piece of the collection. The color palette of gold, reds, and greens, drawn from the rich tones of Klimt’s work, sets the stage for the fluid, delicate fabrics like satin and crepe, mixed with bold elements like 3D peony embroidery and corset-style silhouettes. The mix of traditional techniques and modern, feminine cuts allows each garment to embody both the softness and strength inherent in love. This collection is meant to be worn, to be lived in to turn love into something you can feel every day.”

Price- On request

Available- https://nishthabansal.com/collections/alchemy-of-love

Introducing Gulzar – A Blooming Tale of Elegance By Label Niti Bothra

Gulzar takes its name from the Urdu word for garden and that’s exactly where the inspiration began.

The collection is rooted in the quiet beauty of nature – the stillness before a flower blooms, the way sunlight filters through leaves, the soft colours of a garden in full swing. Every piece is made to feel light, easy, and full of grace. Fabrics flow, embroidery feels delicate and detailed, and the colour palette leans into dreamy pastels lilac, pistachio, peach, rosewater.

Pastels have become everyone’s go-to soft, soothing, and effortlessly stylish. They’re a favourite for many, including Niti herself. Gulzar is for the girls who love a little romance in their wardrobe, those who reach for comfort without letting go of grace. Whether you’re heading to a wedding or just stepping into the sun, this collection lets you feel beautiful, calm, and completely yourself.

Price- On request

Available- https://labelnitibothra.com/collections/gulzar

Albeli Luxe – Slow Luxury for Celebrations, Handcrafted in India
Albeli Luxe is a contemporary Indian label championing slow fashion in the occasionwear space. Blending heritage techniques with modern sensibilities, the brand offers handcrafted lehengas, co-ord sets, and statement ensembles designed for the woman who values both style and soul.

Rooted in India’s rich textile traditions, every Albeli Luxe piece is produced in limited quantities and made by skilled artisans using age-old embroidery techniques and natural fabrics. With silhouettes that are timeless and detailing that tells a story, the brand aims to create heirloom-inspired pieces for modern celebrations — be it weddings, festive gatherings, or intimate soirées.

Price- On request

Available- https://albeliluxe.com/

The Summer of Splendor: Mrunalini Rao Unveils a Whimsical Wedding Edit for the Modern Woman

Steeped in tradition yet brimming with contemporary charm, Mrunalini Rao’s curated wedding edit is an ode to the modern Indian woman. Designed for summer celebrations drenched in light and color, the collection features a striking palette of jewel tones, pastel hues, and intricate hand embroidery in resham, zardozi, and pearls. Each ensemble—whether it’s a sculpted corset, a flowing cape, or a panelled lehenga—has been thoughtfully curated to tell a story of craftsmanship and elegance, perfect for the woman who wants to make a statement while embracing her roots. With silhouettes that balance structure and softness, the edit captures the spirit of joyful opulence that defines Indian weddings in the summer season.

Price- On request

Available-https://www.mrunalinirao.com/collections/hastakala-2025/products/chitralekha-corset-with-lehenga

Say “I Do” to Colour – Aber by 11 Tareng Is The Summer Wedding Edit You’ve Been Waiting For

Sun-soaked ceremonies, garden pheras, mehendi moments under bougainvillea—summer weddings are all about joy, colour, and ease. And 11 Tareng’s latest drop, Aber, checks every box for the season’s most stylish celebrations.

Taking its name from the Manipuri word for gulal, Aber is a love letter to spring, celebration, and cultural storytelling. Inspired by Yaosang (the Manipuri Holi), this collection is where vibrant colour meets conscious craft—a modern tribute to heritage that’s anything but traditional in the ordinary sense.

Think lush lehengas, effortless dhoti sets, dreamy draped skirts, and floaty capes—all in a sorbet-soaked palette of orange, pink, red, yellow, green, and blue. The kind of pieces you’ll want to twirl in, toast in, and wear long after the lights go out. Made from Khurkhul silk, a centuries-old Manipuri textile known for its radiant sheen and deep dye absorption, Aber is light, luxe, and built for movement—so you can dance, pose, and breathe easy through every celebration.

But what truly sets Aber apart? The details. Meitei motifs like Thangjing, Atargulap, Tangkhai, and Satra are intricately woven into each look, with stunning mulberry silk dupattas and traditional jewelry-inspired latkans making their debut. It’s giving heirloom energy with a fresh, Gen-Z soul.

Born from the founders’ own story—growing up between Manipur and Delhi—Aber is where nostalgia meets new-age style. It’s rooted, radiant, and ready for weddings that celebrate individuality and heritage in equal measure.

So if you’re planning your summer wedding wardrobe, consider this your sign:
Aber by 11 Tareng isn’t just perfect. It’s iconic.

Price- On request

Available- https://11tareng.com/

These designers & brands are proving that modern Indian fashion doesn’t need to be heavy to make a statement. With thoughtful details, flowing silhouettes, and a strong sense of narrative, these collections are designed for women who want to feel free, beautiful, and completely themselves.

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